Walkers Crisps new weather prediction game on promotional packs could cost the company up to a million pounds as it’s too easy to win. Betting analysts and bookmakers have said that the game, where people predict where in the UK it’s going to rain is too easy with an 8 to 1 chance of winning.
Walkers has already paid out an estimated £660,000 since the promotion began last month and there is still time left to enter with two weeks left to run. Players pick one of 21,000 squares on a map of Britain and choose a time slot, if it rains on their square during the time they have specified they win £10. The results are verified by the Met Office and winners notified.